Saturday, December 19, 2009

irresistible


irresistible


This Christmas camp in finland with santa for detail follow .
For a moment, you wonder whether he is Branson in a scarlet robe, shooting a Virgin Atlantic Airways campaign in Rovaniemi, Finland. But reality kicks in when the flashbulb pops: you have to fork out 35 euros to the elf for the privilege of having posed with Saint Nick on digital Polaroid! That’s the power (sigh) of Brand Santa, which today entails giving, not getting, coins, from Father Christmas in Finland.

“What an idea Sirji !” you might protest in favour of Santa who goes bump in the night with his overstuffed sack and his overstretched paunch. “Nobody asked you to pose with St Nick in Finlandia. You posed, therefore you pay.”

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